California DROP law
Dr. Chris Mattmann joined CNN to discuss the California DROP Law, or Data Removal Opt-Out Platform (DROP) and why it represents a major shift in how consumers can exercise data privacy rights.
Created under California’s Delete Act, DROP allows residents to submit a single request to delete their personal information from hundreds of registered data brokers. Prior to this law, consumers were required to navigate dozens of separate, opaque opt-out processes on their own.
The CNN discussion builds on Dr. Mattmann’s earlier interview with LA Public Press, which examines how data brokers collect and sell personal data, what DROP covers, and the practical limits and enforcement challenges that remain.
DROP is the first statewide, centralized data broker deletion system in the United States and is being closely watched by policymakers, regulators, and industry as a potential model for broader privacy reform.
Related links:
• CNN segment: https://www.linkedin.com/feed/update/urn:li:activity:7425966095930433537/
• LA Public Press interview: https://lapublicpress.org/2026/01/data-broker-california-drop/
• California Privacy Protection Agency, DROP overview: https://privacy.ca.gov/drop/
